Web Success Road Map

Instructions

Learn how to create a Google Chrome Account with your fyzical.com email address. This will help you manage your Budget, Daily Management Report, Google Business Profile, and Google Analytics.

Action Items:

• Watch the tutorial video and create your Google account

b.) Make Things Easy: Google Chrome Account Best Practices

Action Items:

• Watch “Using Your Google Account” and set up your bookmarks
  • Web Editor - PatientSites Login
  • Branded materials – FYZICAL Portal
  • FYZICAL Training - FYZICAL College/Library
  • Onboarding Dashboard (for owners) - FYZICAL Game Plan
• Log in to Google Maps on your mobile device with your new Google Account

Section #2 Your Digital Landscape

a.) FYZICAL Digital Landscape Overview

Action Items:

• Watch “The FYZICAL Digital Landscape Overview”

b.) Naming Your Clinic

Action Items:

• Watch “Naming Your Clinic”
• Submit the form on FYZICAL Game Plan

Important!

If you are converting an existing PT practice to a FYZICAL, schedule a call to discuss claiming the existing digital landscape for that location ( select a time here)

c.) FYZICAL Marketing Hub

FYZICAL has worked closely with our strategic Web partner, PatientSites, to develop the FYZICAL Marketing Hub to help our franchisees save time and money on their owned digital marketing. See how this optional upgrade to your fyzical.com website can help you focus the majority of your time on acquiring and taking care of patients instead of creating content from scratch.

Action Items:

• Click here to take a look at the FYZICAL Marketing Hub and request a demo.

Section #3 Web Admin Accounts

a.) Google Chrome Account

If you haven't yet created your Google Chrome Account, please refer back to "Setting up Your Google Account."

b.) Google Analytics

To make data-driven marketing decisions, it’s critical to start tracking your web KPIs from the beginning. Learn how to create a Google Analytics property with your Google Account to start collecting this data.

Action Items:

• Watch the video and follow the steps to “Set Up Google Analytics”
• Download our KPI Tracker Spreadsheet

c.) Google Business Profile

One of the most powerful (and free) tools at your disposal to get patients to your clinic’s front door are map platforms such as Yelp, Bing, and Apple Maps. In this short tutorial, we cover our best practices for creating a Google Business Profile to get your clinic listed on the most important of these first - Google Maps.

Action Items:

• Watch the video and follow the steps to “Create A Google Business Profile”

Sample text for the Google Business Profile description:

"FYZICAL [insert assigned clinic name] is unlike any therapy clinic you've been to before. Our highly skilled, compassionate team of physical therapists are 100% focused on achieving optimal health and wellness for you so you can get back to living the life you enjoy."

Section #4 - Preparing for Fully Live

** 2024-2025 Update: We have upgraded our Web Editor to make updating your site even easier. Please be sure to download our new service page templates and work with your PT to easily turn on the ones you need before opening.

Our goal in this next section is to walk you through preparing your website to go into Fully Live mode. This is when we activate all the features on your Coming Soon website including the Appointment Request form. This should done no later than 2-3 weeks before you open so that you can start scheduling patients.

Watch this video to walk you through the necessary steps and reach out to web@fyzical.com with any questions you might have.

Action Items:

• Watch the “QuickStart Guide” video and follow the steps
• Download our new service page templates document and turn on the service pages you need by following the included instructions. 
• Request a website review Zoom no later than 1 month before you open

Section #5 Growing Your Online Presence

As we mentioned before, a very powerful and free tool for getting patients to your clinic is online listings. These profiles get you positioned on different platforms such as Google Maps, as well as post your clinic to different directory websites that all help boost your clinic’s visibility in search results.

You will need to create an account for the following main platforms:

1. Google Business Profile (see Step 3 “Web Admin Accounts” tile here in this article)
2. Apple Maps
3. Bing
4. Yelp
5. Create a Facebook Business Page

Important!

Outside of the websites listed above, there are dozens of additional online directories where your clinic should be listed to boost your site ranking, but that allow a specialized tool to create profiles for you instead of you spending several hours doing it manually; PatientSites offers a one-time paid solution that will do just that. Contact pj@patientsites.com to learn more about how you can easily benefit from this time-saving tool.

Section #6 Test and Learn

By this time you will have collected enough website traffic data in Google Analytics to start identifying trends. Watch the short video below to learn what to look for in GA4, and how to leverage that information to guide your web marketing efforts.

Action Items:

• Watch “Applying GA4 To Your Business”
• Download our KPI tracker template